Outline

We produced a concept film for Shiraishi Mokko, a manufacturer of wooden furniture and fittings based in Ohira Village, Miyagi Prefecture. Focusing on the hands of the craftsmen, the film follows a day of work on the factory floor, conveying the company’s solid craftsmanship and pride in making things. The music was created by sampling sounds from within the factory, resulting in a distinctive rhythm that resonates like the craftsmen’s own breath.

PV | Shiraishi Mokko
有限会社白石木工 プロモーション映像
Credits
Category
PV
Client
Shiraishi Mokko
Produce / Edit / Sound
UGcrapht Inc.
Direction
Kenichi Oikawa
Shoot
CAP