Outline

We produced a concept film for Shiraishi Mokko, a manufacturer of wooden furniture and fittings based in Ohira Village, Miyagi Prefecture. Focusing on the hands of the craftsmen, the film follows a day of work on the factory floor, conveying the company’s solid craftsmanship and pride in making things. The music was created by sampling sounds from within the factory, resulting in a distinctive rhythm that resonates like the craftsmen’s own breath.

PV | Shiraishi Mokko
有限会社白石木工 プロモーション映像
Credits
  • Category
  • Client
  • Produce / Edit / Sound
  • Direction
  • Shoot
  • PV
  • Shiraishi Mokko
  • UGcrapht Inc.
  • Kenichi Oikawa
  • CAP