Outline

宮城県石巻市で300年続く木材の総合企業のコーポレートポスターを制作。同社がタグラインに掲げる「木のぬくもりを形に」をコンセプトに、愛おしそうに木に触れる手が、木のぬくもりをそっと伝える。木材の文化を次世代につなぐ物語を紡いでいくようなキービジュアルをデザインした。

We created a corporate poster for a comprehensive wood industry company in Ishinomaki City, Miyagi Prefecture, with a history of over 300 years. Based on the company’s tagline, “Giving Form to the Warmth of Wood,” the visual depicts hands gently and affectionately touching wood, quietly conveying its natural warmth. The key visual was designed to weave a story that carries the culture of wood forward to the next generation.