Outline
宮城県石巻市で300年続く木材の総合企業のリブランディングプロジェクトに参画。コーポレート・シンボルは、新たに策定されたパーパスに添った形で「山と人」「木材と心」「自然と暮らし」といった響きあう2つの要素から構成されている。
We participated in a rebranding project for a comprehensive wood industry company in Ishinomaki City, Miyagi Prefecture, with a history spanning over 300 years. The corporate symbol was newly developed in alignment with the company’s purpose, and is composed of two resonating elements such as “mountains and people,” “wood and the heart,” and “nature and everyday life.”
C.I. | Yamadai Corporation
株式会社山大 C.I.計画
Credits
- Category
- Client
- Brand Strategy / Creative Direction
- Art Direction / Design
- Photographer
- Branding
- Yamadai corporation
- Coaras Branding Inc.
- UGcrapht Inc.
- Yuga Ishizawa (YOZO)